D2C DPDP Readiness
Map the customer data moving through your D2C stack.
Checkout, support, refunds, logistics, loyalty, WhatsApp, email marketing, analytics, payments, and ad platforms all create data-handling evidence needs.
D2C focusCheckout and payment flowsMarketing consentLogistics and refundsVendor and processor records
Why It Matters
D2C customer data rarely stays in one tool.
A privacy policy may describe intent, but leadership needs evidence: which tools process customer data, which vendors receive it, how consent is captured, how deletion/correction requests are handled, and what happens during an incident.