Missed enquiry captureCan the vendor show phone, website, booking, Google profile, ad and WhatsApp enquiries in one owner view without exposing unnecessary patient details?
Callback age and SLACan staff see which missed calls are older than the approved callback window and who owns each callback today?
Human owner accountabilityEvery row needs an accountable owner: front desk, practice manager, booking team, clinician review or excluded from automation.
Approved message boundaryWhatsApp/SMS/email prompts must stay non-clinical: no diagnosis, emergency advice, treatment promise, misleading price claim or privacy overreach.
Escalation-needed flagThe queue should flag urgent language, complaints, privacy requests, symptoms, adverse events, insurance disputes or anything requiring human review.
Unresolved reason codesTrack no answer, duplicate, already booked, not suitable, number invalid, staff action pending, privacy concern and escalation needed.
Owner dashboardThe practice owner should see overdue rows, unresolved mix, source leakage, safe handoff rate and owner gaps without reading every call note.
Pilot decision evidenceBefore scaling automation, review one clinic, one week, one owner, one approved script, one callback SLA and a clear buy/pause/expand decision.