small business website checklist for Indian businesses.
Use this before building or fixing a website for a factory, trader, workshop, furniture business, distributor, or owner-led service firm.
1. Business Clarity
Homepage says what you sell, who you serve, where you operate, and how to contact you. Avoid generic agency-style language.
2. Minimum Pages
Home, services or products, about, contact, privacy policy, and one segment page if customers search by industry or location.
3. Lead Capture
Every page should have click-to-call, WhatsApp, and an enquiry form. The owner or assigned staff should receive form submissions immediately.
4. Trust Signals
Add legal business name, service area, photos or catalogue where available, clear contact details, founder or team note, and realistic delivery/service claims.
5. SEO Basics
Each page needs a descriptive title, meta description, clean URL, mobile-friendly layout, sitemap, robots file, and local keywords in natural language.
6. Google Business Profile Inputs
Prepare business category, address or service area, phone, website link, opening hours, photos, services, and first update post.
7. Follow-Up Process
Decide who calls new leads, within what time, where status is tracked, and what message is sent if the customer does not answer.